50 Most Influential Physician Executives- 2014 Nominees

Congratulations!

The following AAMSE members and individuals from member organizations have been nominated for Modern Healthcare's recognition program of the 50 Most Influential Physician Executives of 2014:

Place your vote by February 14, 2014 for the most deserving candidates. The rankings will be published in the May 12, 2014 issue of Modern Healthcare.  

Peter Angood
CEO
American College of Physician Executives
Tampa, Fla.

Susan Turney
President and CEO
MGMA                         
Englewood, Colo.

Reid Blackwelder

President
American Academy of Family Physicians
Leawood, Kan.

Mark Chassin 

President and CEO
Joint Commission 
Oakbrook Terrace, Ill.

Ardis Dee Hoven
President
American Medical Association
Chicago

John Gordon Harold
President
American College of Cardiology
Washington

James Madara
Executive vice president and CEO
American Medical Association
Chicago

Richard Migliori
Executive vice president, medical affairs and chief medical officer
UnitedHealth Group
Minnetonka, Minn.

Robert Wah
Chief medical officer, Computer Sciences Corp., Falls Church, Va. ;
president-elect, American Medical Association

Laurence Wellikson
CEO
Society of Hospital Medicine
Philadelphia

Click here to view the full list of nominees. 

 

Annual Conference Sponsor Update

We’d like to thank GNP for their continued commitment to AAMSE and the 2014 Annual Conference.

GNP is a leading supplier of conference bags, eco-friendly branded gear, lanyards, promotional products and other meeting supplies. Our Factory Direct Programs and Exclusive Products provide exceptional values not available from our competitors.  26 years of experience assisting associations nationwide.  Visit brandedgear.com or call (800) 401-6000 for a FREE catalog. 

Annual Conference Exhibitor Update

We'd like to thank Avectra, an abila company for their continued commitment to AAMSE and the 2014 Annual Conference.

Learn more at their booth at the Annual Conference or at http://www.avectra.com/.

Take the Words Right Out of Their Mouth

Sheri Jacobs, CAE

Visit Sheri's blog at www.avenuemgroup.com

 

A few years ago, I facilitated a marketing workshop in Wausau, WI. The workshop began at 9:00 AM. For most of the attendees, it was a three to four-hour drive from their homes. Some had stayed in the hotel the night before but many woke up early and drove to the conference the same day. 

When my session ended, a woman came up to me and said that the conference was worth getting up at 5:00 AM and driving halfway across the state to attend. 

Imagine if the conference sponsor incorporated this into their marketing message: We host educational programs that are worth getting up at 5:00 AM and driving halfway across the state to attend.

Testimonials have long been a part of many associations' membership recruitment efforts. They appear on brochures and websites and are sometimes included in direct mail or email campaigns. 

Unfortunately, they rarely feel authentic. And they often include very generic references rather than specific examples. 

If you want to prove to members and prospects that your organization can solve its problems, you need to obtain and share authentic testimonials. Your members should relate to the individuals and the words being shared in the story. 

Some common mistakes I've seen include:

• Lack of attribution to a real person. A testimonial from an unnamed source is rarely believable. Most people assume the quote was created by the organization and was never actually spoken by a member of the organization. Testimonials should not be anonymous, or they lack credibility.
• Too much copy. A testimonial that takes more than 15 seconds to read is simply too wordy.
• Using a quote that feels contrived. When an attendee came up to me after one of my workshops, she didn't say: "Thank you for providing professional development and cutting-edge information that will help me succeed back at the office."

If you want to collect and use testimonials, begin by listening to the conversations of your members when they are interacting with each other. Ask members to identify one or two ideas they learned and to share the results from implementing the ideas. 

Create a feedback loop. Don't just collect the information - use it. But make sure you ask for permission.

Excerpted from the new ASAE-Wiley Series book The Art of Membership: How to Attract, Retain, and Cement Member Loyalty, by Sheri Jacobs, CAE. Used with permission of Jossey-Bass Publishers, © 2014. (Available at ASAE Bookstore, Amazon and Barnes and Noble).

We want to hear from you!

Has your organization been successful using member testimonials? Leave a comment and share your tips!

What do you want to do in Louisville?

Because the AAMSE Annual Conference is the only conference planned specifically for and by medical society professionals, we want to you hear from you! 

With so many great options for social events and activities in downtown Louisville (many of which are just a few blocks walking distance from the Annual Conference hotel, the Galt House), we want to know what you want to do during the conference.

Let us know which options below sound like fun to you by leaving a comment or tweeting your response (using #AAMSE14) - and don't forget, each comment gets you another entry into a raffle for great Louisville prizes! 

Louisville Slugger Museum and Factory Tour
Tour the factory and museum to learn more about the history and production of the famous Louisville Sluggers. You'll even have the chance to hold the bats of the greatest hitters in baseball!

Evan Williams Bourbon Experience
During this tour, you will learn more about the bourbon making process, the history of bourbon in the United States and enjoy a few samples along the way!

"Dine Arounds" with colleagues at Restaurants on the Urban Bourbon Trail
Network and discuss the sessions and takeaways from the Annual Conference with colleagues as you enjoy great food and beverages at restaurants known for their bourbon.

Trolley Hop
Discover great shops, restaurants and nightlife in downtown Louisville by hopping on the free First Friday Trolley at its stop right outside the Galt House.

Belle of Louisville Riverboat Tour
See the sights of Louisville while cruising down the Ohio River during this two hour tour on the beautiful and historic Belle of Louisville riverboat.

Trends Task Force: Call for Volunteers

Call for Volunteers

AAMSE is looking for members to serve on the 2014 Trends Task Force which will produce this year's Trends Report. 

Task force members will:

• Participate in 1-3 teleconferences to determine which trends in organized medicine will be covered in the 2014 report
• Work in small groups to author the 2014 Trends Report (each task force member will co-author one section of the report)

Read the 2012 Trends Report here.

If you are interested in contributing to this valuable resource,
sign up online by January 31. 

Those interested will be contacted with more information.

2013 Audio Recordings and Slides Now Available

Cost: Annual Conference Attendees: Free

                                                 AAMSE Members: $75
                                                 Non-members: $150

How to Access the Audio Recordings & Slides:

If you attended the 2013 Annual Conference:

• Click on the following link: 2013 Conference Recordings 
• Enter the Access Key you used to access the online conference scheduler or use the key found in the CD you may have picked up at the registration desk to access the portal.
• Hover over the "Presentations" section of the right sidebar menu and browse sessions by date, title or speaker 
• Click the title of the presentation to view the slides or the audio/slide synched presentation— you can even download an MP3 audio file and listen while you commute!

If you did not attend the 2013 Annual Conference:

• Purchase the 2013 Annual Conference audio recordings and slides by clicking on the link below. 
• Cost is $75 for AAMSE members and $150 for non-members.
• Once your purchase is complete and your payment has been processed you will receive an email with instructions on how to access the 2013 Annual Conference audio recordings and slides. 
• Please allow for up to 2-3 business days to process your payment.

Click here to purchase the 2013 Audio Recordings and Slides

For login help or additional information, please contact the AAMSE office at aamse@aamse.org or (414) 221-9275.