Speaker's Corner: Sarah Sladek

 

Webinar Just Announced!

Get a sneak peek of Sarah Sladek's not-to-be-missed sessions at the AAMSE Annual Conference and Communication Symposium
Webinar:
Annual Conference Speaker Preview: Sarah Sladek

Tuesday, June 24

12:00 – 12:20 p.m. CT

FREE for AAMSE members  

CLICK HERE TO REGISTER FOR THE WEBINAR 

            Attend this webinar for a sneak peek of Sarah Sladek’s
            not-to-be-missed membership and communications focused-sessions at
            the AAMSE Annual Conference, including:

            Amplify Association ROI
            Wednesday, July 30
            1:15 – 2:15 p.m. (during the Communication Symposium)
            On the heels of a down economy and on the brink of the largest shift
            in human capital in history, members are demanding a greater return
            for their investment than ever before. Learn how members’
            expectations of membership have changed, how to prove the ROI of
            membership, and effectively communicate the value of membership.
            
            What's Love Got To Do With It
            Thursday, July 31
            9:30 – 10:30 a.m.
            Generations X (1965-1981) and Y (1982-1995) are technology-savvy,
            globally minded, and socially conscious. However, few associations
            realize Xers and Ys value relationships more than anything else. 
            Learn how to engage these generations with innovative recruiting and
            retention strategies that generate trust, inspire a shared vision,
            and build community.
            

Sarah Sladek
CEO, XYZ University

Sarah Sladek founded XYZ University to help organizations bridge generation gaps and succession plan. She is an experienced marketing and membership professional who started researching demographic shifts in 2002. Sarah has authored three books and numerous articles on generations and launched the nation’s first business conference focused on bridging talent gaps in the workforce.

 

Haven't registered for the conference yet or know someone who would benefit from attending?

REGISTER HERE

Speaker's Corner: Adele Cehrs

As we lead up to the AAMSE Annual Conference, the AAMSE Blog will be featuring sneak previews of the speakers and presentations from the 2014 conference program by welcoming Annual Conference speakers as guest bloggers in the AAMSE Blog's "Speaker's Corner".


Guest Blogger: Adele Cehrs, CEO, Epic PR Group
 
2014 Annual Conference Breakout Session Speaker: 
      
What's Your Association's Endgame? Learning  Critical Survival Moves - Thursday, July, 31 9:30 - 10:30 AM

Handling Online Criticism: Social Media as An Ally, Not an Enemy  - Thursday, July 31 1:00 - 2:00 PM 
                            

If 'The New York Times' says it, it must be true.

How Medical Associations Will Be Affected by the Changes in the Digital News Cycle

By Adele Cehrs

CEO, Epic PR Group and AAMSE Speaker

How often has a board member or executive said, “Why aren’t we in the New York Times? Our issues, members and ideas are important, but they don’t come to us and we don’t know why.”

Let me share a little insight into how the media landscape is changing and how you can become a valuable source with a few tweaks in how you promote members, ideas and breakthroughs.

The New York Times recently launched its own blog called The Upshot. The blog will serve two very important roles for the traditional media outlet that has been glaringly missing. First, The Upshot will attempt to explain the NYT’s own content, something that has been left up to external bloggers, commenters and pundits.  Secondly, it will ensure that the stories that get reported are the ones that are trending and most interesting to the public by measuring data and clicks.

This shift in data-driven, explainer journalism will change the game for associations big and small, trying to make an impact on the news cycle. The public will now decide what they think deserves further exploration and analysis.

The good news is this is a perfect opportunity for physicians, health care associations and big thinkers to explain complex issues, conditions and medical breakthroughs that used to be boiled down to a 3 second sound bite.

The bad news is that explainer journalism that comes with the launch of The Upshot requires language that is easy to understand, repeat and share. That has never really been a big concern for the medical community, but times and attitudes need to change in order to remain relevant.

If medical associations want to have a say in the most important issues reported by A-list publications like the New York Times, Washington Post and Wall Street Journal – they need experts who can speak in laymen’s terms. That means clear and concise stories, messages and data that doesn’t confuse, but enlightens the American public. As Albert Einstein once said, “You do not really understand something unless you can explain it to your grandmother.”  

Sounding like the smartest person in the room will no longer get the attention it used to when media like the NYT determine story importance by clicks, shares and likes.

Traditional media outlets will do more with the data in their own stories and it is up to the medical associations to make the information of our members accessible.

Adele Cehrs is the CEO of Epic PR Group. Epic specializes in working with healthcare organizations and has worked with clients such as the American Physical Therapy Associations: Private Practice Section, American Board of Optometry and the Emergency Nurses Associations. Visit: www.epicprgroup.com. 

Attend Adele's presentations at the 2014 AAMSE Annual Conference; registration now open! Click here to register and download the complete preliminary brochure.

Speaker's Corner: Beth Ziesenis

 

As we lead up to the AAMSE Annual Conference, the AAMSE Blog will be featuring sneak previews of the speakers and presentations from the 2014 conference program by welcoming Annual Conference speakers as guest bloggers in the AAMSE Blog's "Speaker's Corner".



Automated Efficiency: Three Tech Tools that Do the Work for You
 
Guest Blogger: Beth Ziesenis
General Session: A Day in the Life of an Association Nerd
                            Saturday, August 2, 8:40 - 9:30 AM

How much time do you spend on tiny little tasks that eat into your work time? A recent study of programmers found that each time he is interrupted, it takes 10-15 minutes to get back to work, and rarely does he have more than 2 hours in a row of uninterrupted time.

Sound familiar? Association executives don’t necessarily write computer code, but we do face the same types of problems with tasks that take us away from the real work we’re paid to do.

Even though technology has become one of our major distractions (have you checked Facebook at work today?), apps and tech tools also offer relief from distractions by taking care of little tasks for us.

1.     IFTTT

IFTTT stands for “if this then that….” The free service lets you create tiny recipes that automate little tasks you do on a regular basis.

·       IF a member tags our association in a picture on Twitter, THEN download that picture to a Dropbox file.

·       IF we mark a YouTube video as a favorite, THEN automatically create a post on our blog.

·       IF a member of the board of directors sends me an email, THEN send me a text so I know to check it.

·       IF it’s going to rain tomorrow, text me at 7 a.m.

You can create dozens of automating recipes by connecting your cloud services and social media logins to your IFTTT account.

IFTTT is a web-based service as well as an iPhone app.

2.     TalkTo

Have you ever driven to three office supply stores to see if they had the right color cardstock for your board book covers? Let technology do the legwork for you with TalkTo. TalkTo lets you write questions to businesses and receive the answers via your device, without getting into the car or onto the phone. If the business is not a member of TalkTo, a representative will actually make the call for you and text you back.

TalkTo is available online as well as iOS and Android devices.

3.     TripIt

We’ve all gotten into a taxi at the airport and drawn a blank when the driver says, “Where to?” because our hotel reservation is buried in the email. TripIt solves this problem by automatically organizing all your travel reservations into one location. The cool thing is that all you have to do to get organized is to forward your reservation confirmations to plans@tripit.com, and TripIt does the organizing for you by trip and date. When you open TripIt on the road, you’ll see your confirmation numbers, addresses, phone numbers and even weather forecasts for your destinations.

TripIt is available on all major mobile operating systems as well as online.

Beth Ziesenis, aka Your Nerdy Best Friend, is an author, speaker and full-time nerd. Named a Favorite Speaker by both MeetingsNet and Meetings & Conventions magazines, Beth Z speaks to 60+ associations and other organizations a year. Her latest book, Release Your Inner Nerd: Apps, Tech Tools and Tips to Get Organized, Get Creative and Get Ahead, is available from Amazon.com and other online retailers.

Attend Beth's presentation at the 2014 AAMSE Annual Conference; registration opening soon! visit www.aamse.org/ac for more information.