A recent survey among the AAMSE membership resulted in high interest
for a Communications Workshop to be held directly prior to the
2012 Annual Conference. You spoke and we heard you!
The Media Revolution: How to Adapt to the Changing Communications Landscape, led by
John Seigenthaler (yes,
that John Seigenthaler – the one of
NBC Nightly News fame).
The workshop will discuss the strategies and tactics used to
communicate with your members, promote your organization and tell your
story to the broader public. In this three-hour workshop, refresh your
PR knowledge and hone your communications tactics for the changing
media landscape with relevant case studies and hands-on exercises. This
workshop will be geared to meet the attendees’ level of experience and
provide direct feedback and direction to boost your communications
programs to the next level.
After spending more than a decade at NBC News as correspondent and anchor of the top-rated
NBC Nightly News Weekend Edition,
Mr. Seigenthaler helps clients tell their stories, articulate their
messages and manage their reputations. He currently develops
communications programs for major corporations, small businesses,
academic institutions and non-profits, and advises C-level executives
regarding their communications needs, including: media relations,
crisis management, web/social media strategy, video production and
media training.
The
Communications Workshop will be held Wednesday, July 18 from 1-4 p.m. at the Hyatt Regency
Century Plaza in Los Angeles, California. The workshop is open to both
members and nonmembers of AAMSE and is free for registrants of the
conference. A fee will apply for those attending only the
Communications Workshop. Watch your email this month for registration
information.
