Plenary Sessions You Don't Want to Miss

 

We've got world-class plenary sessions planned for you
at the 2014 AAMSE Annual Conference

Aren't registered for the conference? 

Register now before online registration closes July 18!

Kentucky Derby: Hitting its Stride After 140 Years
Featuring: John Asher, Churchill Downs
Thursday, July 30
8-9:15 a.m.

John Asher, Churchill Downs’ Vice President of Racing Communications, will discuss how the track is using innovation, new media, and marketing to reach out to new and longtime patrons in a shifting competitive landscape, earn their loyalty and trust, and continue to grow an event that dates to our nation’s horse and buggy days.        

Position Your Medical Society as a Leader with the AAMSE Trends Report
Featuring: Michael Fraser, PhD, CAE, Pennsylvania Medical Society, Babette Grey, New York State Society of Orthopaedic Surgeons, Linda Lambert, CAE, American College of Physicians - New York Chapter, David McKenzie, CAE, American College of Emergency Physicians, Jon Sutton, MBA, American College of Surgeons
Friday, August 1
8-9:30 a.m.

Keep your medical society ahead of the curve on issues such as employed physicians, health information technology, healthcare reform, and the value proposition of membership by examining the opportunities and threats facing medical societies and how you can position your organization as a leader on medicine’s biggest issues.        

(Big) Data: The (New) Game Changer
Featuring: Steve Erickson, CAE, American College of Cardiology and Zain Khandwala, MBA, MSc, Bellarmine University Institute for Advanced Analytics
Friday, August 1
1-2:15 p.m.

Are you fully utilizing all of your touch points to partner with your stakeholders most effectively? This session is designed to help professionals understand and unlock the wealth of big data at their fingertips by providing an overview of big data and specifics on how to build, access, and leverage insights. Big data is the next frontier for innovation, competitive advantage, and strategic decision making.


A Day in the Life of an Association Nerd
Featuring: Beth Ziesenis, Your Nerdy Best Friend
Saturday, August 2
8:40-9:30 a.m.

Every AAMSE conference leaves you with innovative takeaways to put into action as soon as you return to your office… if you have the tools to make them happen. In this session, you’ll learn how an association nerd solves a security crisis before 10 am, learns to make more of a lunch hour with an extra set of virtual hands, saves money on software before the staff meeting, and brings the team together online before the day is done.  

Road to Relevance
Featuring: Mary Byers, CAE, Mary Byers Inc.
Saturday, August 2
11 a.m. - 12 p.m.

Join Mary Byers, CAE to take a thought-provoking look at how competition is threatening the relevance of associations and what can be done in response. Based on the best-selling book, Road to Relevance: 5 Strategies for Competitive Associations, this session features practical advice and compelling case studies. Learn how to adapt five proven strategies that have transformed organizations and create a roadmap to implement them at your association to ensure future relevance.